![]() The idea behind emphasizing on the feedback aspect of communication is that it helps the sender to modify his subsequent communications in view of the reactions of the recipient – making for better and improved human relations. The feedback (or reaction or response) of the recipient to the message, must be as easily transferable to the sender, as the original communication made by the sender. (vi) Principle of Feedback:Ĭommunication must be a two-way process. Communication must be neither impracticable to act upon nor irrational, making no contribution to common objectives. The communication must be appropriate or rational, in the context of the realization of organizational objectives. (v) The Principle of Appropriateness (Or Rationality): An advance communication carries with it the danger of ‘forgetting’, on the part of the recipient while a delayed communication loses its purpose and charm, and becomes meaningless, when the right time for action on it has expired. it must be made at the high time, when needed to be communicated to the recipient. The sender must strike a balance among these three factors -brevity, clarity and completeness. However, brevity of the message must not be sought at the cost of clarity or completeness of the message. The message to be communicated must be brief as usually the recipient, specially an executive, would not have much time to devote to a single piece of communication. ![]() For a practical application of this principle, it is imperative that not only must the message be expressed in a pleasant and sound manner but also the purpose of the sender in making communication, must be absolutely clarified. (ii) Principle of Attention:Ĭommunication must be made in such a manner, that in invites the attention of the recipient to it. A practical application of this principle requires that the message must be clearly expressed whether made orally or in writing.įurther, the message must be complete – leaving no scope for any doubts likely to confuse the recipient and compel him towards a misinterpretation of the message. Naturally, one person would not make any communication to the self.Ĭommunication must be such, as transmits understanding of the communication message to the recipient as per the intentions of the sender. (vii) Communication process requires, at least, two parties’ sender of message and the recipient of it. ![]() For example, if the communication is a work-order by the superior to some subordinate the latter must comply with the order – undertaking the necessary actions for the implementation of the order with the objective of evoking the desired response out of the recipient, to the communication made. (vi) Communication is always done with a purpose i.e. the sender of the message must get the necessary response (or reaction) of the recipient to the communication made to him. This emphasizes on the feedback aspect of communication i.e. (v) Communication usually is and ought to be a two-way process. Communication is, in fact, a transmission of understanding from the sender to the recipient of the message – something, which is an imperative requirement from the human relations perspective, of communication. (iv) Communication is a complete and rational process only when the recipient of the message has understanding of the subject matter of communication.
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